Business model v1

Ideas to be more fully formed and formulated:

Direct to consumer. Describe what that means for this brand and for me. Make a diagram in which you can see how currently my income is fully made up of my paid job, and my brand is secondary to that. This means that time spent on the brand is limited but income from it also will be, so product costs can stay relatively low as they mainly need to support production instead of generating a living wage. A projected diagram can show how shifting the time spend and income earned through each channel can affect creative output and pricing, although it doesn’t necessarily have to mean products get more expensive. Maybe it’s more about the profit being used to support different things (at first it’s about stimulating growth and R&D, and once that has been achieved, income can and will support wages).

Think about a business model of funding, where a product will be released/produced once there has been enough backing in place. This can be done with time limits in place; if not reached before so-and-so the fund will be refunded.

Describe why these models are important to the brand’s ethos; forever growth is hurting the planet, our quality of life and our pockets too. There are different ways to undertake a business endeavour and this is one of them. Production in itself doesn’t have to be the problem, over production at the wrong cost can.