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How will AGI change the way we design and create culture

Watching the new documentary on the company, founders and achievements of DeepMind, I had some thoughts I’d like to capture. The doc. is well produced and a good way to gain general understanding of what AI and AGI are, the work that goes into building them and the things they have done with it so far.

I did miss a mayor component to the story, which is the energy consumption needed for all this. They do talk about compute power and how they constantly don’t have enough of that, but that’s not the same. Also you could argue, as the founder does to himself, that using energy for menial and useless tasks is perhaps more the problem (and potentially the reason why its such a big problem, as the whole world is now using overly capable AI machines to do mundane and arguably useless tasks for them). If used well, the energy usage could actually be very efficient when used on solutions to issues that can solve a multitude of problems. Its in the eye of the beholder as to which this energy consumption is justifiable I guess.

To get to the thoughts I had; at some point, 2/3 way into the documentary, you see a shot of the Big Bin (on of many London themed b-roll shots) and I was looking at the architectural design and decorative decisions made in that. It was at a point in the documentary where they talked about the speed of acceleration (in development or output) of these machines they are making. Where does speed sit in the development of culture and society? Building a machine (or robot) that can run the legs out from underneath its body – effectively running faster than it can cary itself – is undeniably faster than before seemed possible. But in which practice is this useful? I think this is the question to be asked with these new technologies. With a complex problem, where an AGI can accelerate problem solving to an unimaginable speed or scale, it seems more then useful to do so (although even when writing this I realise that it’s very hard to define which problems deserve this solution more then others).

Design

Going back to design, as the Big Ben got me thinking about that; what does acceleration in design and image creation mean for our cultures and the societies we have build around them? Something like the Houses of Parliament, Westminster Abbey, but also the Birds Nest in Beijing or the WTC in New York; all architecture (as is for now the stand-in for anything designed in this line of thought) has been designed and built in a timespan that is human. Particularly with architecture, from design to construction, it takes a long time. Within this time a certain aesthetic can be imagined, created and constructed, but also lived with. Throughout history we have changed our aesthetically preferences in design, but we have also been able to look back at designs from the past and taken inspiration or learnings from that. The Big Ben looks a certain way because it was made in a certain time when certain values and skills were prevalent (and others not yet discovered or accepted).

If AI or AGI accelerates this process, what does that mean for our understanding of ourselves and the cultures we create and the societies we inhibit? If a machine can come up with ever more solutions – technical or superficial, they will both have a certain aesthetic, so the solutions are also aesthetic and therefor a design solution – and at a pace that makes these solutions change and adjust increasingly faster (more frequent) then we as people or as a society can comprehend or get used to; what will that lead to? Will a definition or understanding of culture still be possible? Or will everything just inevitably become a crab (a thought that in general has been spinning in my mind about many things lately).

These are questions I don’t have an answer to other than; I’d like to see a world in which cultures are unique and diverse because they project lives lived differently and uniquely. This is what makes us human and what makes it inspiring and energetic to be alive in this world.


Another source that has been very interesting (found on the same day as the movie) is this podcast episode by NYT Critics at Large. It poses some more interesting questions in relation to the subject of culture and the arts. It made me think also of this video I have seen recently of someone kicking a rock down the road until it becomes a sphere. The more you amalgamate information and knowledge that is already out there, the more it will evolve into something that has little edge or discrepancy. Life IS interesting because sometimes we need to figure things out ourselves and come to conclusions which others had already made. AI and AGI in the end are just really really good amalgamators of information and very efficient conclusion makers. Most things have been done before; not knowing can hinder your growth or it can stimulate it, it depends on your situation.

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Identify the story you want to tell

As part of the IDEO-U course that I’m currently doing (Storytelling for influence) I have had to identify a research question to use in my course assignments. It’s the 4th course I’m doing in this series, and I have come up with the (what I think is rather nifty) practice of incorporating my ideas/dreams around building a clothing brand into the course assignments. In this way I’m working towards learning new skills through the coursework and simultaneously I’m able to build on my thinking for the clothing brand concept.

Introduction assignment:
Identify the story you want to tell

I want to tell a story about the clothing I make so that I can stimulate cross-cultural conversation and acceptance (intercultural dialogue)

What is Intercultural Dialogue via UNESCO e-Platform
Intercultural Dialogue (ICD) offers an opportunity for meaningful engagement for participants who are committed to global values and willing to consider different perspectives. As a transformative form of communication, ICD can contribute to increased acceptance of others, thus satisfying the goal of a peaceful coexistence between various cultures and identities.

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Colliding sources of inspiration –Music, fashion & cultures

Since I was a teenage boy, exploring music for the first time, I have been into hip-hop and rap. At first not understanding the lyrics as my English wasn’t at all developed yet, it was the beats that grabbed my attention and spoke to me profoundly. And although I’m more and more opposed to the nastiness in the lyricism within this genre, I can’t seem to disconnect myself from this deep inner connection I have with the strong beat that hip-hop is inextricably linked to.

We always cycled to the library in my hometown, my mum brother and I, on a Saturday morning. In an era when the internet was on the cusp of bursting into the mainstream, the library was still the main source of inspiration and exploration. I loved the CD section, which was a prime source of music exploration. I picked albums with covers that spoke to me and asked if I could listen to them (always grabbing the 10 cd’s maximum allowed at a time). But also the floor for kids and teenagers, which had books on a wide array of topics, and books often contained lots of pictures, speaking strongly to my dyslexic self. Here I browsed, letting myself become into contact with unexpected and new subjects. I strongly remember a book on skateboarding (a sort of step by step guide to learning how to skateboard, but in this fluor 90’s style) and comic books (which I got sucked into deep as well). It is in this library where I first came into contact with the book “The Gentleman”, which became a seminal piece in my understanding of style, clothing and dress. The book explains early on in its pages that “we can’t teach you how to behave like a gentleman, but we can show you how to dress and compose yourself like one”.

Next came my interest in fashion. Through this library book I started to understand the role clothing plays in expressing one-self and what (personal) style meant. Heritage brands and their products also were featured in it and spoke to my imagination strongly (like Louis Vuitton or Ralph Lauren). Through an exhibition in the local art gallery (Groninger Museum) on/by Marc Newson, I became aware of design in a wider context. Marc Newson worked with G-Star and had his own collection there, broadening my view of what design in clothing meant.

Since then I have build on these early moments of inspiration and have had many moments more, too many to describe here (only mentioning Blend, CODE and Fantastic Man magazines as they have played mayor roles). Fashion is one of my main creative interests in this world and hip-hop is still one of my main sources of music, both classic and modern interpretations of it.

Pharrell & Nigo’s LV

Watching the LV FW25 show and collection was very exciting, inspiring and moving somehow. It brings together these early sources of inspiration and memories of moments that mattered to me in my life journey. It speaks to me even on two more profound levels; as I dream of creating a brand which connects to different cultures and backgrounds, the collaboration between these two man strongly speaks to that. Seeing this brotherly friendship between Pharrell and Nigo reminds me also of my own friendship with Nathan (RIP) as we both had different cultural backgrounds too, but found each other in the things that inspired, motivated and moved us. There was always a certain joy and pleasure in our friendship and our way of connecting on things like music, skateboarding and style, something I see reflected in Pharrell and Nigo’s friendship and miss a lot for myself.

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Gathering inspiration as a force for creation

A couple of things in my thoughts are coming together; recently I have been reading the Virgil Abloh chronicle “Make it ours” and the book Abloh-isms. In it you find reference to his 3% rule. Separately have I been working on migrating all my Instagram saved posts to Are.na. “Mooooooooodboard”, something Loïc Prigent always says in his videos (of which I have watched this recent one) and apparently is also a website of his. Also did I watch this video tour of Diplo’s Jamaican house (mansion), making me think of Major Lazer and its graphic record sleeves.

“Abloh became even more committed to his belief in a 3-persent principle – the idea that an object altered by 3 percent becomes something wholly new. […] By touting his 3-percent philosophy, Abloh spotlighted fashion’s reliance on reiterating what had come before.”

From ‘”Make it ours” – Crashing the Gates of Culture with Virgil Abloh’ by Robin Givhan

How can moodboards and the 3% rule lead to more creative creation and freedom

Combing these thoughts, I’ve had the realisation that a way to progress in my creative pursuit to create a fashion brand is to be more intuitive in the way I create. As I have been educated in my Bachelor to be able to come up with well formulated concepts, I now have the tendency to start not in the creation phase but in the explanatory phase of a creative project. I notice in myself that finding the explanation for why I’m creating (something), an idea, research reference or fully formed concept is how I want to start of my making process. The process of intuitive creation based on subconscious inspiration has been lost on me a little bit. Re-igniting that child like making and creating process is very important if I want to be able to progress in my creative pursuit as I imagine myself to be.

Moodboards Setting myself a challenge to make a weekly mood-board of inspiration, however (un)co-herent it may be. By setting aside half an hour to a full hour of free roaming on Are.na and printing out (part of) this mood-board and sticking it onto a foam board pannel.

3% rule Challenging myself to be more open to using found inspiration as a direct input for creation. Authenticity can come from how you reposition and repurpose. Freeing myself from creative limitations like this could help me progress towards a visual identity and style that over time I can make my-own.

Major Lazer Finding inspiration in different cultures can be a great resource towards making something new and inexistent. I want to relieve myself from the constraint that I’m not myself part of the cultures that inspire me, and instead use these inspirations to create things that relate and build on that which instigates my curiosities.

Major Lazer is a fictive character for an electronic dancehall project by two (white) producers. Although it raised some eye-brows in the beginning (as they themselves where not coming from a background in which the dancehall music was founded and created), they have kept going and are now widely accepted as a major group in the scene. It’s a prime example of not letting yourself be limited to only working within your own confounds (culturural upbringing/heritage). See also my own reflection cultural inspiration.

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How a NATO summit got me sucked in and thought me something

Watching the recap of the concluding second NATO day in The Hague, I couldn’t help but feel enthralled by the spectacle of it. World leaders physically coming together, all with a certain cache, making decisions which will shape the world of tomorrow on topics that are of international significance – it’s a theater show that is hard to look away from, even for someone who doesn’t regularly like to be engrossed in the news cycle at all. It’s particularly interesting to see how the former Dutch prime minister, now NATO secretary general Mark Rutte presents itself, in stark contrast to the current Dutch prime minister Dick Schoof. And then the Beast as they call him; Donald Trump, whose second term as president of the US is developing quite differently to its first it seems. Where his first term was more about being a frontier and fighting the establishment, now it seems he is developing more as a leader of his newly formed establishment – he seems more likable and universally political. But this is where I’m also confronted with the horror of the whole spectacle, as the confidence of Trump is also a sign of dictatorial quality that is developing within him and his regime.

I don’t like to get sucked into the new cycle because it’s based on entertainment en awe, more than information and education. Most things that are covered in the news don’t have direct influence on my day to day life and life decisions, and they therefor feel only distracting to that which matters most to me; my family, health and creative pursuits. When being distracted by the news, you are being entertained with thoughts of a world that is colliding and collapsing all the time; negativity is the main protagonists. Change and growth happens by being aspirational to a future that can be better and improved. For that you do need problems to solve and issues to deal with, but you mostly need a positive and change mindset, which can’t be fueled with doomsday thinking.

The NATO top was an amalgamation of these thoughts coming together for me; the scale of the theater was so huge that by being entertained I could see more clearly the thoughts I have had lingering in my mind for a while.

I’m interested in developing a brand that can talk about world issues in an inspiring and positive way. Today has brought me this HMW (How Might We) question; How might we use tactics of political leaders and news cycles to take part in – and form a conversation about – restorative change and inspirational development around the world?

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Step one

Design clothing

It’s not enough to come up with smart and interesting business models for a would be fashion business. Without designs, there is nothing to make and therefore sell. It’s important to push both of these aspects forward. As thinking about business propositions is something I do all the time and which is something I have started to draft here on this very blog, it’s time to also put energy into the “unknown” of creating my clothing designs. It’s easy to immediately start thinking in restrictions and hurdles, for example; Fashionary creates these Figure template cards that are very well made and would give a good sense of proportions and poses. However, I don’t NEED to have that to be able to create. It’s just me trying to come up with a reason why I can’t start right now.

My biggest challenge right now is stepping over these imaginary hurdles and to start creating/scheduling in time for myself to start making. And the scary part in that process is the unknown; not knowing what you will come up with and if you will be capable of doing so. But this is the process and something you have to learn and learn to enjoy.

What was useful after all, was finding inspiration in the work of Connie Lim who made the final illustrations to form an impression of how you can use the Figure template cards. Her style is free flowing but also clear and realistic in a sense. It’s something I’ll be looking at further for inspiration when I’m stuck with my own work in the coming months.

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Hobbies for life?

As a home-owner, there is always another thing to improve or fix. The next project I always looming. YouTube is full with videos to teach me yet another new skill. And although most of the things I learn will stay with me for the rest of my life anyway, woodworking in particular feels like something a little more special – like a new hobby.

Japanese hand plane and it’s first proper shavings

On the one hand have I gotten quite interested and invested into Japanese woodworking tools and learning to use them. On the other hand do I question my investment in this new hobby, particularly when it comes to the Japanese hand plane that I bought.

Setting up the hand plane was a laborious task – which in all fairness I had been warned for – that has thought me a useful new skills (sharpening) but has also cost me quite a bit of time; time spend preparing a tool to perform a certain task in our endeavour to own and improve our home (and not even that, as it’s the outdoor furniture that I’m currently making, which we will take with us anyway).

At what point changes time spend on these new personal endeavours from being inspirational and energising, to laborious and draining? I’m not sure. But these thoughts have been rummaging in my mind and are perhaps a sign of that turning point being nearly met in this instance.

New beginnings

This blog is about beginning; starting, mobilising thoughts and preparing to take off in their direction. But going through this process of learning how to set up a Japanese plane, which definitely wasn’t easy, has thought me a valuable lesson. Not every begin is equal for me, or rather, there is an appropriate time for everything and perhaps now is not the right time exactly for this new hobby to fully form.

I have a dream – to start a fashion business – which is more important to me than becoming a fully-fledged woodworker, right now at least. There are many skills to learn still in designing and making clothing, that I would much rather try and focus on right now. That is not to say that I AM going to make the outdoor furniture, AND gates, and what-not else. But I don’t also have to at the same time learn how to create micron thin shavings with a tool used by highly skilled craftsmen – that can be done later in live when the time is right and focus can be concentrated towards it.

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Cold & grey

Browsing through the bookstore looking at cookbooks, books on fashion, photography, art, architecture, gardening, I feel excited and inspired. Walking to a restaurant where I sit down to have a Neapolitan style pizza, I feel energised. Coming to a French brasserie-bar, I feel sophisticated. A single night out in the city is a much needed luxury these days.

As we are busy being parents, partners, family, friends, professionals and do-it-(y)ourselfers it’s sometimes easy to feel not only a little drained but also uninspired and thinly spread. I listened to this podcast earlier this week as I cycled to work (which in- and of-itself uplifted my moods a little) in which the speaker talks about how dopamine addiction is also an escapism of having to profile ourselves all the time.

“Modern life requires us to just constantly think about ourselves and be on display. And the use of these ways to take us out of ourselves is increasing because we’re constantly narcissistically thinking about ourselves.”

From the NYT Interview: Digital Drugs Have Us Hooked. Dr. Anna Lembke Sees a Way Out.

So that’s why we love to scroll Instagram and just be mindlessly looking at other people profiling themselves. I could get into that theory. But trying to stop this habit (as I am) brings the challenge with it that it becomes harder to relax the mind for a minute… interesting, that’s an observation to be let simmering.

I was also watching this video by Van Neistat on Easy flow vs. Hard flow state in which he talks about procrastination being a form of “western” and efficient relaxation. Another interesting thought to let linger.


I was feeling a little flat and down the past two weeks (ever since Blue Monday to be honest). Slowly I have become more aware of it and trying to understand why I feel this way. Is it a mild depression because of the cold, wet, grey weather? Is it because of the hard work on the garden that’s making me tired? Is it all the things going on in the family?

Exactly a year ago we were loving life in sunny Australia. Off course the fact that we were on holiday made for a relaxing start to the year. But the climate, temperature, sun and environment definitely were as important in making the otherwise most difficult months of the year in terms of mood more manageable. Upon return it was a bit of a deception to life our normal live again within our usual surrounds. People told us “you missed nothing, it was only rain throughout the time you were away.”


It’s mid February and I have felt what those people did last year – a mild mid-winter depression. After returning from New York at the start of this year, I was feeling very uplifted and excited, energised! How could I create moments in my daily life that create this same feeling for me with minimal and ready-at-hand means? That’s an observation to think about in the next few weeks. Ta-ta

New York trip Dec. 2024

Itinerary for reference (2024)

AMS 09:15 11 Dec (Wed) Amsterdam, Schiphol Intl.
EWR 10:40 11 Dec (Wed) New York, Newark
UA71 Boeing 777-200 – Flying time: 8hrs 25mins

EWR 18:05 27 Dec (Fri) New York, Newark.
AMS 07:15 28 Dec (Sat) Amsterdam, Schiphol Intl.
UA70 Boeing 777-200 – Flying time: 7hrs 10mins