Published

Loose threads | Threaded stories

A brand name idea that had strung a cord with me… further thoughts that came with it were the following:

My brand story is not about China in and of itself. It’s about multiculturalism and anti-globalisation and about making/the maker. That’s the root source of my inspiration and motivation.

A perspective on culture and how you see and perceive the world around you.

Brainwaves from 2023

Remember
You don’t necessarily have to be able to explain yourself (brand), but it might benefit you if you can when you are asked too.