Simon Sinek’s why as described on his website: We are here to inspire people to do the things that inspire them so that, together, each of us can change our world for the better. Why = what is your purpose or cause or believe Those are the 3 steps on how to sell a product…

The original TED talk in which Simon explains the basic principles of the What, How, Why with some brand examples.

Simon Sinek’s why as described on his website: We are here to inspire people to do the things that inspire them so that, together, each of us can change our world for the better. Why = what is your purpose or cause or believe

Those are the 3 steps on how to sell a product en why a product can be successful or not. […] The Why is about why you begin with selling products and what therein is the end-goal.
Said by Olaf Hussein (said in Dutch) in the Neyenrode Podcast