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On how 2020 changed the course of the fashion industry

Here at Hermès we use an equestrian phrase that seems particularly apt in this day and age: ‘Straight ahead, calm and poised.’ Fashion maintains a strange relationship with time: it consumes it. Yesterday tends to be devalued in favour of novelty, supposedly the only carrier of the future, but modernising does not mean throwing away the time that came before. We can’t erase the past. The frantic and superficial aspect of fashion is not helpful and doesn’t interest me. We should focus on creation first. I am optimistic: we are all artisans of innovation!

Véronique Nichanian of Hermès, in Fantastic Man No.32 (F/W 2020/21)

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Change in fashion

Fashion brings joy, inspiration and beauty to many, but increasingly it seems like an unmanageable beast stuck in a rigid and unsustainable set of parameters that is has constructed around itself as it tries to plough ahead in the distracting and pleasurable business of producing new and desirable garments.

Issue No. 32 (FW20/21) of Fantastic Man